Air Transport: Morocco’s Ambition Faces Sector Realities

Ethiopia has begun building Africa’s largest airport while consolidating the successful model of Ethiopian Airlines. Morocco, for its part, is investing nearly 190 billion dirhams in aviation, from infrastructure expansion to the growth of Royal Air Maroc and a tourism push linked to the 2030 World Cup. An ambitious plan, but one that raises a key question: will traffic growth be sufficient to secure lasting profitability in a structurally volatile, low‑margin industry? Analysis.