Why Alliances is betting on Rixos to put Port Lixus back on the map

For years, the seaside resort of Port Lixus, near Larache, struggled to find its place in Morocco’s tourism landscape. Now, a decisive shift is underway. Moroccan developer Alliances has joined forces with Rixos Hotels—part of the Accor group—to launch a high-end “Luxury All-Inclusive” project. The partnership aims not only to revive the resort but to anchor it as a sustainable destination by 2030.